Should My Wannabe Influencer Pal Cease Exploiting People for Material?

One Side: One Friend's Perspective

Sometimes I'm recorded while having a meal. I’ll see myself on her social media – it feels like a jumpscare.

My best friend of a decade, she, calls herself the “creativity monarch”. It’s fun for a bit, but it weighs on our relationship.

Being highly outgoing, she feels the need to document everything constantly. When we eat out, she says, “The camera eats first,” and takes photos with bright lighting, which makes me cringe. I don’t like it when other people see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She's not quite an online personality yet, but she is trying to be. She creates vlogs about living in our city, her daily routine, and her styling career. Her content is good, credit where it's due, but I don’t want to be dragged into it. Sometimes I'm captured while I’m eating, or just accompanying her. Later, I appear on her Instagram later, and it pops up like a jumpscare: I might be no makeup on, an awkward face or be captured mid-bite. It feels invasive.

Marielle also anticipates that I will to record her at inconvenient times. Sometimes I'm in conversation to another person, or we're simply spending time in the street. The dynamic feels like our bond has transformed into me being her unpaid videographer. She could easily employ someone if she wanted high-quality content. When I brought up my discomfort about the situation, she brushed it off. I've been invited to several brand events, which was nice, but that doesn't compensate for all the energy I invest assisting her create material.

I’m grateful that she has helped me with my career in design, but I don’t want our connection to become just a ledger of favours. I don’t feel she’s fake or dishonest, but at times I feel that if the camera is out, we will start performing in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and film me smiling with another. It’s so silly. It's crucial her to understand that our 10-year friendship still has limits. I enjoy spending time with her, but I also want to enjoy it without being recorded, edited, or posted for an audience. I am not a prop for her Instagram.

The Defence: Marielle

I want Beth to see that the creations we make together can get us an opportunity.

I am passionate about creating videos. It’s not just a hobby; it's integral to who I am. Producing content and documenting experiences online allows me to express myself and connect with people in novel forms.

I wouldn't label myself as a full influencer yet, but it’s smart to make money from your passions. I look up to people on TikTok who execute that style of casual, DIY film-making.

Content creation is my version of living actively: observing the nuances, sharing them with an audience that appreciates the art behind it. I never intend to make my friend uneasy. Taking her to professional gatherings was my way of offering access, giving her a chance to experience behind-the-scenes moments that could benefit her professional path too. That isn't blackmail, it’s just being pragmatic.

I would take her to these events even if she refused to assist me, but I want her to see the benefits the work we make together can achieve: a foot in the door. I know not all people enjoys being filmed, but often spontaneity is what makes material genuine. Being recorded occasionally is an inherent aspect of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my private filmmaker, but friends help each other in small ways. I thought recording a clip here or there would be fun for her. Innovation thrives in collaboration, and having my friend around makes endeavors energetic and enjoyable. I don't compel her to participate in anything, and I would never deliberately humiliate her. But creating content jointly sometimes is part of how I record our time together.

I value our friendship deeply and want to avoid content creation to drive a wedge between us. I’m willing to compromise: like requesting permission before filming, and steering clear of shots that might make her self-conscious.

This isn’t about control, it's regarding expressing my perspective while still considering hers. Obviously making content is not a replacement for real connection: it’s just part of how I live my life and I desire her to be involved in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Is it right for her to stop filming herself and her friend when they are out together?

Nothing is more uncomfortable than having a companion film you. I get that it’s Marielle’s job, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to create content with. With the dark, looming future of technology, human connections are the only thing we have – cherish them!
A respondent, 25

When pursuing something professionally, it's unfair to expect your friends for assistance repeatedly, even if they have helped previously. If Marielle loves creating, that doesn't imply all those around her is content. She must to respect her friend's personal space.
Another reader, 26

She may enjoy making content and showing off her life publicly, but it isn't for everyone. It’s nice she has helped her friend professionally, but she needs to listen to what her friend desires.
Emma, 27

It seems like you care about each other, so cling to that and make sure it’s the priority in your friendship. Foster some authentic memories, where genuine feelings are stored, not online archives. Even celebrities who seem to share their worlds actually have more privacy than it seems.
One opinion, 53

She seems to be neither present nor genuine when she’s with Beth – she’s working. Both seem confused as to where the line is. The answer is not found in trying to alter one another, but in each establishing defined boundaries around what feels acceptable to them and determining if there is an acceptable middle ground.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their bond?

Cheyenne Castro
Cheyenne Castro

A seasoned gaming enthusiast with over a decade of experience in online casinos and strategy development.